2.16.2010

A trailer reboot?

Here is an interesting experiment by a rather industrious individuals in response to the increasing amount of remakes/reboots Hollywood is producing: recut the trailer of the original Clash of the Titans and The Wolf Man using today's marketing aesthetics. As you can see below, it's quite effective and it posits the interesting question: if younger audiences were marketed older films with contemporary sensibilities, would it build an interest in viewing older films? I would certainly be for such an endeavor as an appreciation for older material only builds a more sophisticated and savvy audience.





Then again, that's not what the whole remake/reboot trend is all about, right? If people watched older films and demanded newer ones, studios would actually have to develop original ideas. I think it would be safe to say that that well is certainly almost dry—in terms of the majors anyway.

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