The Mechanic (remake)

This is the poster that was released during the American Film Market, currently taking place in Santa Monica, for the upcoming remake of the classic Charles Bronson thriller. We here are not the biggest fans of remakes as they are a distinct sign in the lack of faith Hollywood has in original material, even though there are so many interesting concepts out there.

The Mechanic was a heady, cat-and-mouse thriller about a contract killer that played out more like a procedural than a typical action film, especially one from the 70s. I can almost guarantee you that the elements that made the original very intelligent and taut with tension will most certainly be replaced by gritty action and a lot of posturing by our players.

That said, however, the main impetus for this post is the marketing of the film. The poster above is fairly typical of key art that comes out of AFM as most films have yet to start principal photography and are deep into pre-production. The goal at AFM is to attract distributors. At this stage, the producers probably have not had time to shoot proper cast photos, so a bearded jawline that seems like lead Jason Stratham is enough. What is laughable is the briefcase being made the central focus of the poster, one with the star's name on it as if it's labeled just in case he loses it. But the piece-de-resistance is the tag line:

There are thousands of ways to kill a man...
Just check his briefcase

Aside from being sterile rather than compelling the English grammar should make one chuckle. It's obvious the copy writer means for us to check the "hitman's" briefcase (you know the one with Stratham's name on it), but grammatically, the "his" in the second line modifies the previous, noun, and in this case that would be the man you can kill thousands of ways. So, what this poster is telling us is if we wanted to kill a man, all we need to do is to check his briefcase to find out how.

Hollywood...you're certainly good for a laugh, if anything.